Trade Dynamics – Consulting

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Win at the Point of Sale
Leading edge expertise.
Leading edge results.

The most technologically advanced sales and trade marketing training and management consulting firm focused on the consumer goods industry

Sales and trade marketing training workshops

Our leading edge workshops are custom designed to address your company’s most pressing business needs.

Trade management consulting

Our leading edge management consulting services provide you with an end-to-end Go-to-market solution.

Sales force automation

Our Engagia Field Engagement System is the most comprehensive yet easiest to use SFA for the consumer goods industry.

Consumer goods trade focus

Trade Dynamics focuses on developing sales and trade marketing skills, knowledge, processes and systems exclusively for the consumer goods industry.

Leading edge technology

Trade Dynamics designs, develops and utilizes leading edge technology in order to help our clients achieve and exceed their business objectives in the trade.

Leading edge curriculum

Trade Dynamics’ proprietary curriculum is designed based on our Trade Management Skills Progression Roadmap. This is a roadmap of empirically provable skills for multiple trade management roles in a company.

Expert facilitators

The Trade Dynamics team is composed of elite consumer goods professionals with a wealth of experience and stellar achievements earned from various management roles from the top FMCG/CHC corporations in the world.

Immediate application

Trade Dynamics workshops, consulting services and systems are designed for immediate practical applicability in the trade in order for clients to capture the business benefits of the interventions rapidly.

Taking the lead in
consumer goods sales training.

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number of years in consumer goods training (since 2006)

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Number of countries trained

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Number of companies trained

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Number of people trained

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Satisfied participants since 2006 (99.7%)

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Testimonials

Multinational Beverage Executive

Executive

Multinational Beverage Company

“Best training group so far in my sales years.”

Multinational Pharma and Nutrition Company

Executive

Multinational Pharma and Nutrition

“Simplified. Highly interactive with lots of exercises.”

Multinational Food Industry Executive

Executive

Multinational Food Industry

“It’s relevant and applicable to our TMG and I was enlightened by the power and impact TMG possesses. Despite being in sales, I appreciated the workshop since I was able to see the big picture, my role as a KAS, and I now understand the factors that are considered when deciding what promos to run and which specific channels are chosen.”

Multinational Tobacco Industry Executive

Executive

Multinational Tobacco Industry

“I know the real essence of being a trade marketing from top to bottom. Planning stage down to execution to consumer. (As a result of this course, from now on I will) always think on the consumers perspective to really identify the needs wants. Link objectives to target consumers and trade.”

Multinational Healthcare Distributor Executive

Executive

Multinational Healthcare Distribution

“The training course was very interactive and really captured attention and interest of the trainees. I really learned a lot with the 3 days of training and this should be implemented often because I believe that this will have a great impact on sales team. The cases presented were challenging and were great tools in making trainees learn more and reach their fullest potential.”