The most technologically advanced sales and trade marketing training and management consulting firm focused on the consumer goods industry

Sales and trade marketing training workshops

Our leading edge workshops are custom designed to address your company’s most pressing business needs.

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Trade management consulting

Our leading edge management consulting services provide you with an end-to-end Go-to-market solution.

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Sales force automation

Our Engagia Field Engagement System is the most comprehensive yet easiest to use SFA for the consumer goods industry.

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The Trade Dynamics Advantage

Consumer goods trade focus

Trade Dynamics focuses on developing sales and trade marketing skills, knowledge, processes and systems exclusively for the consumer goods industry.

Leading edge technology

Trade Dynamics designs, develops and utilizes leading edge technology in order to help our clients achieve and exceed their business objectives in the trade.

Leading edge curriculum

Trade Dynamics’ proprietary curriculum is designed based on our Trade Management Skills Progression Roadmap. This is a roadmap of empirically provable skills for multiple trade management roles in a company.

Expert facilitators

The Trade Dynamics team is composed of elite consumer goods professionals with a wealth of experience and stellar achievements earned from various management roles from the top FMCG/CHC corporations in the world.

Immediate application

Trade Dynamics workshops, consulting services and systems are designed for immediate practical applicability in the trade in order for clients to capture the business benefits of the interventions rapidly.

Taking the lead in
consumer goods sales training.

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number of years in consumer goods training (since 2006)

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Number of countries trained

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Number of companies trained

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Satisfied participants since 2006 (99.7%)

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Specializing in Key Account Management, Distributor Management,
Trade Marketing, Shopper Marketing, Sales Force Automation

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